Frequently Asked Questions

WATERCOME is an efficacy personal care brand founded in 2008 in Guangzhou, China. With 17 years of proven efficacy focusing on Asian skin. The brand specializes in body care, hair removal, antiperspirant & deodorant, and haircare products.

Our core philosophy is "Moment × Efficacy × Experience" - Designed for every moment, ensuring every skin concern finds a solution.

The brand applies facial-care-level standards to body care, creating products that deliver both proven efficacy and sensory experience.

WATERCOME stands out through its unique combination of scientific rigor and user experience:

• 17 Years Expertise Specializing in Asian skin research
• Market Leader The #1 Efficacy Personal Care Brand in the Chinese Market
• 100+ Researchers Backed by over 100 efficacy specialists across 26+ research facilities
• 15,000+ Global Outlets Launched and accessible in over 15,000 retail locations worldwide
• World-class Partnerships Including Jinan University's joint Lab, largest fragrance supplier DSM-Firmenich.

Learn more on our About page.

WATERCOME is built on three core values:

• SMART — Precise, effective solutions tailored to your body's unique needs.
• COMFY — A pleasant experience, from captivating aromas to a luxurious skin feel, designed for moments of pure comfort.
• CAREFREE — Live with confidence and enjoy a better life, in both body and mind.

The brand's mission is to provide personal care products that combine "Both Efficacy and Experience," and its vision is to become a world-renowned high-quality efficacy personal care brand.

WATERCOME has earned numerous industry awards and market recognitions, including:

• No. 1 Efficacy Personal Care Brand in China
• 2023 Whitening Body Lotion Series TOP1
• Hair Removal Cream Category TOP1
• China TikTok Body Care Hot Selling TOP1
• Watsons HWB Bestseller list for 11 consecutive years
• 2023 CIE Beauty Innovation's Most Popular Personal Care Brand
• 2024 CIE Beauty Innovation's Most Influential Personal Care Brand

The brand's annual GMV exceeded 1 billion RMB in 2023, and it is now present in over 15,000 offline retail outlets globally.

WATERCOME offers four main product categories:

• Body Care — Whitening body lotions, dual-extract body essence, AHA shower gels, and moisturizing shower gels focused on whitening, moisturizing, and firming
• Hair Removal — Gentle and efficient body hair removal cream with plant oil moisturizing
• Antiperspirant & Deodorant — Roll-on deodorant with 48-hour fragrance and triple core technology
• Hair Care — Shampoos for color protection, anti-hair loss, and oil control

Explore all products on our Products page.

The WATERCOME Nicotinamide Essence Whitening Body Lotion is formulated with:

• 5% Nicotinamide — a proven skin brightening agent
• High-Purity Vitamin C — for antioxidant protection
• Plant Extracts — for nourishment and hydration

The anti-sugar and anti-oxygen formula delivers visible whitening results in 14 days. It is suitable for all skin types and available in White Tea, Peach, and Rose fragrances (220g).

Yes. WATERCOME's Body Hair Removal Cream was developed through Asia-specific research and is formulated with skin-friendly ingredients:

• 7 plant extracts and Gentian Root Extract for soothing
• Bisabolol for anti-irritation
• 99% high-purity, impurity-free calcium mercaptoacetate for effective yet gentle hair removal
• Triple Ceramide for skin barrier protection
• 5 kinds of plant essential oils for five-layer moisturizing

The result is gentle, efficient hair removal with long-lasting smoothness. Available in 80g and 220g sizes.

The Fresh Flavour Roll-on Deodorant uses a proprietary triple core technology:

• 6% Sweat-Absorbing Micro-Salt (Aluminum Hydroxychloride) — for effective perspiration control
• Patented Soothing Formula — with Summer Snowflake Bulb Extract to calm the skin
• 99.9% High-Purity Nicotinamide — for skin care benefits

It provides up to 48 hours of freshness and comes in 6 fragrances: White Tea, Rose, White Peach, Pomelo, Jasmine, and White Sandalwood. The compact 20ml size is ideal for sports, commuting, dates, and daily use.

WATERCOME offers three specialized shampoos:

• Caviar Extract Shampoo (400ml) — Combines rare caviar essence with triple keratin for hair repair, color fixation, and color locking. Features disulfide bond hair core repair technology and camellia extract for color protection.
• Anti-hair Loss And Hair Strengthening Shampoo (400ml) — Contains Platycladus orientalis leaf extract, caffeine, Pueraria lobata extract, and Tripeptide-1. Removes excess oil, prevents breakage, and nourishes the scalp.
• Tea Tree Amino Acid Oil Control Fluffy Shampoo (400ml) — With tea tree oil, amino acids, and PCA zinc for effective oil control, volumizing, and anti-breakage benefits.

Browse all hair care products at Hair Care.

WATERCOME products are available for online purchase through official TikTok shops in Southeast Asia:

• Vietnam — @watercome.vn
• Thailand — @watercome.thailand
• Singapore — @watercome6
• Malaysia — @watercomemalaysia

Visit our Where to Buy page for direct links.

WATERCOME is actively expanding its global presence. Currently, products are available online through TikTok shops in Vietnam, Thailand, Singapore, and Malaysia. The brand also has over 15,000 offline retail outlets across multiple countries and regions worldwide.

For the latest availability in your region, visit our Where to Buy page or email us at contact [at] watercome-global [dot] com.

If you are interested in carrying WATERCOME products in your store or online shop, you can submit a partnership application through our Contact page. Fill out the retailer application form with your name, company details, email, and a brief message about your interest. Our team will review your application and get in touch with you.

You can reach WATERCOME through the following channels:

• Email: contact [at] watercome-global [dot] com
• Instagram: @watercome_official
• Facebook: WATERCOME on Facebook
• TikTok: @watercome6
• Xiaohongshu (小红书): WATERCOME on Xiaohongshu
• Weibo: WATERCOME on Weibo

You can also visit our Contact page for more information.

WATERCOME is headquartered in Guangzhou, China.

The brand operates globally with over 15,000 offline retail outlets and TikTok shops across Southeast Asia.